Malaysian Housing Developers' Readiness in Green Homes Development

Abstract

The advances in green technology had put the preparedness of all the stakeholders in the housing development industry into perspective. Particularly, the housing developers were urged to embrace the new technologies into their developments due to the technological advances made in the industry besides the increasing demand for green practices in the housing development projects. However, before embarking on these changes, the housing developers need to identify and assess the gaps that may exist between the organizational members' expectation about the change efforts. This paper is aims to determine the readiness among the upper and lower management of housing developers as well as assessing their demographic profiles in influencing their readiness in the case of green homes development. The green homes is regarded as an innovative approach which intended to be environmentally responsible, social interest and economically profitable. Four readiness dimensions; optimism, innovativeness, discomfort and insecurity were used to construct a housing developers' readiness (HDR). A questionnaire-based survey was carried out among the 395 housing developer firms and 249 questionnaires were duly returned. The data were analyzed using descriptive analysis, t-test and One-way ANNOVA. Our findings revealed that housing developers are moderate in terms of their readiness in green homes development. There are no significance differences in terms of HDR across various demographic variables.