The Self in Social Contexts

Abstract

CONTENTS INTRODUCTION 297 MOTIVES OF THE SELF 298 STRATEGIES OF THE SELF 299 Social Reasoning Strategies 300 Social Comparison and Interaction Strategies 302 Self-Presentation Strategies 306 Collective Identification Strategies 310 MODERATING VARIABLES 315 Social Categories 315 Individual Differences 319 Culture 320 INFLUENCE OF STRATEGIES ON THE SELF 322 Self-Maintenance Processes 323 Self-Concept Change 324 FINAL COMMENT ...... . . ....... .... . . . . . . . . . . . . . . . . . . .... . . . . ........ ... ...... 325