Publication | Open Access

Using interpretive structural modeling and fuzzy analytical process to identify and prioritize the interactive barriers of e-commerce implementation

Customer SatisfactionInteractive BarriersBusiness IntelligenceDigital MarketingE-commerce ImplementationInteractive MarketingUser AcceptanceManagementUser ExperienceBusinessFuzzy Analytical ProcessTechnology AdoptionTechnology Acceptance ModelSupply Chain ManagementInformation ManagementEnterprise Information SystemMarketing