Computer Support for Group Versus Individual Decisions

Murray Turoff, Starr Roxanne Hiltz

IEEE Transactions on Communications · 1982 · 291 citations · 14 references

Concepts

TL;DR

Decision support systems typically aid individual interactions with structured models, but many nonroutine problems are handled by geographically dispersed managerial groups. The study aims to develop a group decision support system that incorporates communication to facilitate decision‑making among dispersed managers. The authors illustrate the approach using several computerized conferencing systems that function as group decision support systems. Controlled experiments show differences in process and outcomes between face‑to‑face and CCS modes, and preliminary results suggest optimal structuring of CCS for specific managerial tasks.

Abstract

Most decision support systems use computers to support interaction between individuals and a structured model, analytic routine, or a database. However, many problems are unstructured or at best semistructured, and are dealt with by groups of managers within organizations. When dealing with nonroutine problems, the decision-making groups are often geographically and organizationally dispersed. Thus, a decision support system for these groups must include communications, structured to support the decision-making process among members of the group. This paper gives several examples of computerized conferencing systems (CCS's) which have served as group decision support systems (DSS's). In addition, the results of a controlled experiment comparing the process and outcome of group decision-making in a face-to-face versus a CCS mode are discussed. Finally, preliminary results are presented from a second controlled experiment which explored how a CCS may best be structured to serve as a group DSS for a specific type of managerial task.

References

14