The Need for Design Thinking in Business Schools

Abstract

The demands placed on today's organizations and their managers suggest that we have to develop pedagogies combining analytic reasoning with a more exploratory skill set that design practitioners have embraced and business schools have traditionally neglected. Design thinking is an iterative, exploratory process involving visualizing, experimenting, creating, and prototyping of models, and gathering feedback. It is a particularly apt method for addressing innovation and messy, ill-structured situations. We discuss key characteristics of design thinking, link design-thinking characteristics to recent studies of cognition, and note how the repertoire of skills and methods that embody design thinking can address deficits in business school education.