European Journal of Communication · 2007 · 87 citations · 7 references
Social SciencesCommunicationMass CommunicationMedia StudiesReception StudiesAudience ReceptionMedia ReceptionNarrative CommunicationNarrative ComprehensionNews MediaTelevision StudiesAudience Reception Of JournalismBroadcast News DiscourseNarrative Frame StructuresNews FramesNews Television AudiencesStorytellingTelevision Narrative Structure
The content of TV news is often not retained or understood by the audience. This article discusses a concept for increasing retention and comprehension levels relating to TV news. Results of an experimental reception analysis with 215 participants show that retention and comprehension can be improved by employing a narrative device to present TV news. Adopting a narrative form for TV news also gives a clearer distance and perspective to the news content, which has advantages for social communication.
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