Extraversion, Neuroticism, and Color Preferences

Abstract

Extraverts ( N = 80), Neurotics ( N = 80), and an undifferentiated group ( N = 160), with equal numbers of males and females in each group coming from 4 diverse national backgrounds, expressed their preferences for 8 Ostwald hues (red, orange, yellow, yellow-green, green, blue-green, blue, and purple) through the method of paired comparisons. The results indicate that there are no significant differences between the color preferences of an undifferentiated group and either Extraverts or Neurotics; however, Neurotics prefer significantly more red and purple than Extraverts, while Extraveits prefer significantly more yellow-green than Neurotics.