Publication | Closed Access

The e-commerce value matrix and use case model: A goal-driven methodology for eliciting B2C application requirements

Use Case ModelBusiness-to-business ResearchE-commerce Value MatrixBusiness IntelligenceInteractive MarketingDesignB2c Application RequirementsBusinessManagementInformation ManagementBusiness CaseBusiness AnalyticsMarketingBusiness-to-consumer MarketingBusiness-to-business MarketBusiness Requirement