Some Psychophysiological and Pharmacological Correlates of a Developmental, Cognitive and Motivational Theory^a

Levels of processing: A framework for memory research

Fergus I. M. Craik, Robert S. Lockhart · Journal of Verbal Learning and Verbal Behavior · 1972 · 9.5K citations

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A theory of Pavlovian conditioning : Variations in the effectiveness of reinforcement and nonreinforcement

Robert A. Rescorla · Medical Entomology and Zoology · 1972 · 7.2K citations

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Mood and memory.

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Mood and memory.

Gordon H. Bower · American Psychologist · 1981 · 4.1K citations

Depth of processing and the retention of words in episodic memory.

Fergus I. M. Craik, Endel Tulving · Journal of Experimental Psychology General · 1975 · 3.9K citations

Social Sciences, Behavioral Sciences, Psychology +12