A Scale for Sexism

The Image: Knowledge in Life and Society

C. Addison Hickman, Kenneth E. Boulding · Southern Economic Journal · 1957 · 651 citations

Humanities, Knowledge Management, Sociology +10

Sex role stereotyping in children's television programs.

Sarah Hall Sternglanz, Lisa A. Serbin · Developmental Psychology · 1974 · 210 citations

Social Sciences, Gender Studies, Social Psychology +13

Women in TV Commercials

Alice E. Courtney, Thomas W. Whipple · Journal of Communication · 1974 · 140 citations

Social Sciences, Communication, Marketing +12

Doctor, Lawyer, Household Drudge

Ann H. Beuf · Journal of Communication · 1974 · 138 citations

Social Sciences, Sociology, Discrimination +4

Patterns in Prime Time

Nancy S. Tedesco · Journal of Communication · 1974 · 127 citations · Full text

Social Sciences, Communication, Psychology +12