A cross-sectional examination of marketing of electronic cigarettes on Twitter

Jidong Huang, Rachel Kornfield, Glen Szczypka, Sherry Emery

Tobacco Control · 2014 · 286 citations · 15 references

DOIFull text

Open access

Abstract

Twitter appears to be an important marketing platform for e-cigarettes. Tweets related to e-cigarettes were overwhelmingly commercial, and a substantial proportion mentioned smoking cessation. E-cigarette marketing on Twitter may have public health implications. Continued surveillance of e-cigarette marketing on social media platforms is needed.

References

15