Media images and medical images

Medical Innovation: A Diffusion Study.

David Mechanic, James S. Coleman, Elihu Katz et al. · American Sociological Review · 1967 · 1.4K citations

Management, Health Administration, Innovation Management +14

Variations in patients' compliance with doctors' advice: an empirical analysis of patterns o communication.

Milton S. Davis · American Journal of Public Health and the Nations Health · 1968 · 330 citations

Social Sciences, Internal Medicine, Clinical Medicine +16

Sex Differences in the Use of Mood-Modifying Drugs: An Explanatory Model

Ruth Cooperstock · Journal of Health and Social Behavior · 1971 · 197 citations

Social Sciences, Gender Studies, Pharmacotherapy +11

A Funny Thing Happened on the Way to the Orifice: Women in Gynecology Textbooks

Diana Scully, Pauline B. Bart · American Journal of Sociology · 1973 · 155 citations

Social Sciences, Gender Studies, Gynecology +13

Sex differences in the content and style of medical advertisements

Jane E. Prather, Linda S. Fidell · Social Science & Medicine (1967) · 1975 · 114 citations

Social Sciences, Communication, Marketing +14