Journal of Communication · 1984 · 674 citations · 11 references
Social SciencesCommunicationMass CommunicationMedia StudiesMedia TheoryBroadcast MediaTelevision AudiencesTelevision ReceptionTelevision StudiesAudience Interpretation Of TelevisionTelevision Consumption
Journal Article Ritualized and Instrumental Television Viewing Get access Alan M. Rubin Alan M. Rubin 1Alan M. Rubin is Associate Professor in the School of Speech Communication at Kent State University Search for other works by this author on: Oxford Academic Google Scholar Journal of Communication, Volume 34, Issue 3, September 1984, Pages 67–77, https://doi.org/10.1111/j.1460-2466.1984.tb02174.x Published: 07 February 2006
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Utilization of mass communication by the individual
E. J. Katz · Medical Entomology and Zoology · 1974 · 1.5K citations
The Role of Theory in Uses and Gratifications Studies
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An Examination of Television Viewing Motivations
Alan Rubin · Communication Research · 1981 · 529 citations