Young drivers’ night-time mobility preferences and attitude toward alcohol consumption: A Hybrid Choice Model

The theory of planned behavior

Icek Ajzen · Organizational Behavior and Human Decision Processes · 1991 · 84.8K citations

Public Health, Behavioral Sciences, Psychology +10

Prospect Theory: An Analysis of Decision under Risk

Daniel Kahneman, Amos Tversky · Econometrica · 1979 · 47K citations

Business, Decision Sciences, Insurance +17

Conditional logit analysis of qualitative choice behavior

Daniel McFadden · eScholarship (California Digital Library) · 1972 · 14K citations

Business, Decision Sciences, Economics +14

A New Approach to Consumer Theory

Kelvin Lancaster · Journal of Political Economy · 1966 · 8.2K citations

Business, Economics, Marketing +14

Choices, values, and frames.

Daniel Kahneman, Amos Tversky · American Psychologist · 1984 · 6.5K citations

Business, Decision Sciences, Economics +16