Preferences for multi‐attributed alternatives

Simultaneous conjoint measurement: A new type of fundamental measurement

R. Duncan Luce, John W. Tukey · Journal of Mathematical Psychology · 1964 · 2K citations

Humanities, Educational Measurement, Psychometrics +6

Decision Analysis: Introductory Lectures on Choices Under Uncertainty.

Alvin K. Klevorick, Howard Raiffa · The Journal of Finance · 1969 · 2K citations

Business, Decision Sciences, Mathematics +14

MATHEMATICAL METHODS IN THE SOCIAL SCIENCES, 1959

Samuel Karlin, Patrick Suppes · 1960 · 1.7K citations

Natural Sciences, Mathematics, Sociology +8

Independence in Utility Theory with Whole Product Sets

Peter C. Fishburn · Operations Research · 1965 · 331 citations

Business, Economics, Mathematics +10

Conjoint measurement: The Luce-Tukey axiomatization and some extensions

David H. Krantz · Journal of Mathematical Psychology · 1964 · 163 citations

Natural Sciences, Computer Science, Mathematics +7