Portfolio optimization in an upside potential and downside risk framework

Prospect Theory: An Analysis of Decision under Risk

Daniel Kahneman, Amos Tversky · Econometrica · 1979 · 47K citations

Business, Decision Sciences, Insurance +17

Loss Aversion in Riskless Choice: A Reference-Dependent Model

Amos Tversky, Daniel Kahneman · The Quarterly Journal of Economics · 1991 · 6.4K citations

Social Sciences, Business Economics, Economics +17

The Theory of Games and Economic Behavior

R. Wes Harrison, John von Neumann, Oskar Morgenstern · Journal of Farm Economics · 1945 · 5.3K citations

Social Sciences, Economics, Behavioral Economics +11

The Utility Analysis of Choices Involving Risk

Milton Friedman, Leonard J. Savage · Journal of Political Economy · 1948 · 3.1K citations

Business, Decision Sciences, Economics +14

Safety First and the Holding of Assets

A. D. Roy · Econometrica · 1952 · 2.6K citations

Management, Risk Management, Capital Structure +3