Journal of Policy Research in Tourism Leisure and Events · 2015 · 78 citations · 0 references
EconomicsFan LoyaltyPerformance StudiesCircus MaximusGreat FanfareGame TheoryBusinessAmbush MarketingSport EconomicsEconomic GambleWorld CupMarket DesignSpent Bidding
The Olympics and World Cup open to great fanfare as billions of eyes focus on the host city or cities for weeks throughout the competition. What those fans miss is the $100 million spent bidding to...