Publication | Closed Access
Variety in Retailing
250
Citations
0
References
1956
Year
Consumer ResearchBuying BehaviorOperations ResearchSystematic AnalysisMarket AnalysisManagementSupply ChainConsumer BehaviorQuantitative ManagementSales ManagementSustainable RetailingMarket BehaviorOperations ManagementMarketingBusinessRetail OperationsMany Marketing ProblemsMarketing ManagementMarketing Insights
Many marketing problems which promise to be amenable to the techniques of operations research have apparently not been subjected to systematic analysis. This article is a first attempt at an analysis of one such area—the number of items stocked by a retailer and its relation to his sales, his costs, and his profits.