Using Data Mining Techniques for Predicting Future Car market Demand; DCX Case Study

Abstract

Data mining techniques provide people with new power to research and manipulate the existing large volume of data. Data mining process discovers interesting information from the hidden data which can either be used for future prediction and/or intelligently summarizing the details of the data. There are many achievements of applying data mining techniques to various areas such as marketing, medical, financial, and car manufacturing. In this paper, a proposed data mining application in car manufacturing domain is explained and experimented. The application results demonstrate the capability of data mining techniques in providing important analysis such as launch analysis and slow turning analysis. Such analysis help in providing car market with base for more accurate prediction of future market demand.