Willingness to pay for health insurance among rural and poor persons: Field evidence from seven micro health insurance units in India

Prospect Theory: An Analysis of Decision under Risk

Daniel Kahneman, Amos Tversky · Econometrica · 1979 · 45.8K citations

Judgment under Uncertainty: Heuristics and Biases

Amos Tversky, Daniel Kahneman · Science · 1974 · 27.3K citations

Behavioral Decision Making, Cognition, Individual Decision Making +21

Judgment under Uncertainty: Heuristics and Biases

Amos Tversky, Daniel Kahneman · 1975 · 23.1K citations

Cognitive Biases, Cognitive Science, Behavioral Sciences +9

Valuing public goods: The purchase of moral satisfaction

Daniel Kahneman, Jack L. Knetsch · Journal of Environmental Economics and Management · 1992 · 1.9K citations

Economics, Moral Issue, Consumer Research +3

A Theory of the Consumption Function

J. Johnston, Milton Friedman · The Review of Economics and Statistics · 1958 · 1.2K citations

Economic Measure, Economics, Public Policy +14