Interrupting the cascade: Orienting contributes to decision making even in the absence of visual stimulation

Attitudinal effects of mere exposure.

Robert B. Zajonc · Journal of Personality and Social Psychology · 1968 · 6.6K citations

Social Sciences, Behavioral Sciences, Psychology +3

Affective Discrimination of Stimuli That Cannot Be Recognized

William Raft Kunst-Wilson, Robert B. Zajonc · Science · 1980 · 1.2K citations

Social Sciences, Behavioral Sciences, Psychology +12

Higher Nervous Functions: The Orienting Reflex

E N Sokolov · Annual Review of Physiology · 1963 · 1.1K citations

Life Sciences, Neurobiology, Neuroscience +14

Gaze bias both reflects and influences preference

Shinsuke Shimojo, C. Simion, Eiko Shimojo et al. · Nature Neuroscience · 2003 · 922 citations

Social Sciences, Psychology, Social Psychology +12

Visual Experience in Infants: Decreased Attention to Familiar Patterns Relative to Novel Ones

Robert L. Fantz · Science · 1964 · 903 citations

Medicine, Behavioral Sciences, Psychology +17