The effect of induced compliance on relative left frontal cortical activity: a test of the action‐based model of dissonance

Abstract

Abstract The action‐based model of dissonance and recent advances in neuroscience suggest that commitment to action should cause greater relative left frontal cortical activity. An induced compliance experiment was conducted in which electroencephalographic activity was recorded following commitment to action, operationalized with a perceived choice manipulation. Perceived high as compared to low choice to engage in the counterattitudinal action caused attitudes to be more consistent with the action. Also, high choice caused greater relative left frontal cortical activity than low choice. Copyright © 2006 John Wiley & Sons, Ltd.