Concepedia

Publication | Open Access

Getting to the Truth: Evaluating National Tobacco Countermarketing Campaigns

DOIFull Paper Access

559

Citations

13

References

2002

Year

Matthew C. Farrelly, Cheryl Healton, Kevin Davis, Peter Messeri, James Hersey, M. Lyndon Haviland
American Journal of Public Health

Abstract

Whereas exposure to the "truth" campaign positively changed youths' attitudes toward tobacco, the Philip Morris campaign had a counterproductive influence.

References

YearCitations

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