Examining the Links Among Magazine Preference, Levels of Awareness and Internalization of Sociocultural Appearance Standards, and Presence of Eating‐Disordered Symptoms in College Women

Abstract

Research has shown that young women are negatively affected by media images representing thin female body types. Given the increasing prevalence of eating disorders among young women, it is important to look closer at this phenomenon and the role/responsibility of the media. This study examined the links among quantity of magazine exposure, preference for specific periodicals, awareness and internalization of sociocultural standards of beauty, and the presence of eating‐disordered symptoms in a sample of college women. Small, but significant, correlations were found between magazine exposure and drive for thinness, and between preference for beauty and fashion magazines and internalization of sociocultural standards of appearance. Regression analyses found awareness and internalization of sociocultural standards of appearance to be significant predictors of body dissatisfaction, drive for thinness, and bulimic symptoms. The results of this study are discussed in terms of educational and social marketing strategies.