Integrating intervention theory and strategy in culture-sensitive health promotion programs.

Abstract

One of the tasks of psychology is to promote positive changes in individual health behavior. Interventions to bring about these changes should be directed at skills knowledge, and beliefs pertinent to specific situations.Maintenance of change is facilitated by a conducive context. A conceptual framework is presented that reflects these concerns A systematic strategy is also outlined that includes needs analysis, development and piloting of programs, as well as advocacy and dissemination for large-scale implementation. A program aimed at enhancing the role of pharmacy sales staff in HIV/AIDS prevention in Mexico is presented to illustrate how the framework and strategy are used.