African Merchants of the Gold Coast, 1860–1905—Dynamics of Indigenous Entrepreneurship

Abstract

Entrepreneurship in Africa can be analyzed from a number of perspectives. One approach, undoubtedly the most popular among economic anthropologists and sociologists, has been to conduct group surveys of the attitudes and behavior of small-scale traders and market-stall operators against the background of specific urban or rural settings. These studies have emphasized the importance of religion, ethnic group affiliation, family or clan structure, specialization, and the development of long-distance trading networks through migration or diaspora. Another type of study pioneered by Polly Hill, and since taken up by other field economists and historians, has been to analyze the individual innovation, cooperative effort, and adaptation of traditional institutions involved in the development of export crop agriculture (groundnuts, cocoa, coffee) by small farmers in Africa.