Taking personal initiative and communicating about ideas: What is important for the creative process and for idea creativity?

Abstract

Using multisource data, this study focused on the process aspect of creativity at work. A modification of Amabile's (1988 Amabile, T. M. 1988. “A model of creativity and innovation in organizations”. In Research in organizational behavior, Edited by: Staw, B. M. and Cummings, L. L. Vol. 10, 123–167. Greenwich, CT: JAI Press. [Google Scholar]) stage model of the creative process with the stages of problem identification, preparation, idea generation, and idea validation served as the basis for our study. We examined personal initiative and idea-related communication as two important factors for the creative process and for the degree of creativity of one specific idea an employee recently produced at work. In a sample of 52 nurses, we found that idea-related communication was positively related to engagement in the creative process but not to idea creativity. Personal initiative boosted engagement in the beginning of the creative process and was positively related to creativity as an outcome. Results suggest that idea-related communication is important for showing engagement in the creative process, whereas personal initiative is important in the beginning of the creative process and for idea creativity.