The Role of Source Confusions in Television's Cultivation of Social Reality Judgments

Abstract

The chief hypothesis of this study was that errors in memory (specifically source confusions) contribute to the link between television viewing and social reality judgments. Fiction-to-news confusions (fictional programming remembered as news) were hypothesized to positively predict TV-biased judgments of reality. News-to-fiction confusions (news remembered as fiction) were hypothesized to negatively predict such judgments. The results of an experiment in which subjects watched television programming containing both news and fiction indicated that these hypotheses were supported. Levels of confusion interacted with daily television viewing and with the level of certainty attached to the confusions. A manipulation of the visual similarity of the news and fiction content affected subjects'tendency to make source confusions.