Frontiers in Human Neuroscience · 2012 · 42 citations · 33 references
Under standard models of expected utility, preferences over stochastic events are assumed to be independent of the source of uncertainty. Thus, in decision-making, an agent should exhibit consistent preferences, regardless of whether the uncertainty derives from the unpredictability of a random process or the unpredictability of a social partner. However, when a social partner is the source of uncertainty, social preferences can influence decisions over and above pure risk attitudes (RA). Here, we compared risk-related hemodynamic activity and individual preferences for two sets of options that differ only in the social or non-social nature of the risk. Risk preferences in social and non-social contexts were systematically related to neural activity during decision and outcome phases of each choice. Individuals who were more risk averse in the social context exhibited decreased risk-related activity in the amygdala during non-social decisions, while individuals who were more risk averse in the non-social context exhibited the opposite pattern. Differential risk preferences were similarly associated with hemodynamic activity in ventral striatum at the outcome of these decisions. These findings suggest that social preferences, including aversion to betrayal or exploitation by social partners, may be associated with variability in the response of these subcortical regions to social risk.
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Risk Aversion and Incentive Effects
Charles A. Holt, Susan K. Laury · American Economic Review · 2002 · 5.6K citations
Behavioral Decision Making, Choice Theory, Revealed Preference +23
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Joyce E. Berg, John Dickhaut, Kevin McCabe · Games and Economic Behavior · 1995 · 5.5K citations
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Trust Metric, Behavioral Sciences, Behavioral Neuroscience +7