Visualizing association rules for text mining

Abstract

An association rule in data mining is an implication of the form X/spl rarr/Y where X is a set of antecedent items and Y is the consequent item. For years researchers have developed many tools to visualize association rules. However, few of these tools can handle more than dozens of rules, and none of them can effectively manage rules with multiple antecedents. Thus, it is extremely difficult to visualize and understand the association information of a large data set even when all the rules are available. This paper presents a novel visualization technique to tackle many of these problems. We apply the technology to a text mining study on large corpora. The results indicate that our design can easily handle hundreds of multiple antecedent association rules in a three-dimensional display with minimum human interaction, low occlusion percentage, and no screen swapping.