The Annals of the American Academy of Political and Social Science · 2005 · 93 citations · 5 references
Social SciencesPolitical CommunicationPolitical ScienceElectoral PoliticsPolitical BehaviorPolitical ParticipationElectionsElectoral ParticipationElectoral TurnoutPolitical MobilizationVoter MobilizationVoting BehaviorAsian American Political ParticipationHigh-density AreasMobilization EfficacyParticipant TurnoutUrban Voter TurnoutVoter Mobilization MessagingVoter Turnout EffectsVoter Turnout Mobilization
This study examines the effects of mobilization on political participation among Asian Americans. It focuses on whether telephone calls and mail increase voter turnout among Asian Americans who live in high-density Asian American areas in Los Angeles County. Prior to the November 5, 2002, elections, a randomized voter mobilization field experiment was conducted. Lists of registered Asian Americans (Chinese, Korean, Indian, Filipino, and Japanese) were randomly assigned to treatment and control groups. A few days before Election Day, the treatment group received a phone call or postcard encouraging them to vote. After the election, voter turnout records were reviewed to compare turnout rates for the treatment and control groups. Multivariate analysis shows that telephone calls and mail increase voter turnout for Asian Americans.
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Do Phone Calls Increase Voter Turnout?
Alan S. Gerber, Donald P. Green · Public Opinion Quarterly · 2001 · 116 citations