Journal of comparative psychology · 1994 · 1.1K citations · 25 references
Life SciencesBiologyPsychologyEvolutionary PsychologySexual SelectionSocial PerceptionFace PerceptionFacial ExpressionMate ChoiceMating StrategiesNatural SelectionSexual DimorphismFacial AveragenessFacial Sexual DimorphismMate Choice TheorySexual Selection On Behavioral TraitsSexual Selection Theory
The study tested whether men prefer averageness and symmetry in women’s faces, women prefer averageness and symmetry in men’s faces, and women prefer larger secondary sexual traits in men’s faces. Researchers created computer‑generated male and female faces and composites, measured symmetry, averageness, and feature sizes, and had opposite‑sex participants rate the images on attractiveness, dominance, sexiness, and health. Results confirmed the hypotheses except for averageness effects, and demonstrated for the first time that facial symmetry positively predicts attractiveness ratings.
We hypothesized from the parasite theory of sexual selection that men (Homo sapiens) would prefer averageness and symmetry in women's faces, that women would prefer averageness and symmetry in men's faces, and that women would prefer largeness (not averageness) of the secondary sexual traits of men's faces. We generated computer images of men's and women's faces and of composites of the faces of each sex, and then had men and women rate opposite-sex faces for 4 variables (attractive, dominant, sexy, and healthy). Symmetry, averageness, and the sizes of facial features were measured on the computerized faces. The hypotheses were supported, with the exception of the hypothesized effects of averageness of female and male faces on attractiveness ratings. This is the first study to show that facial symmetry has a positive influence on facial attractiveness ratings.
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