Team Racial Composition and Sports Attendance

Abstract

The premise that the racial composition of professional sports teams is a significant factor in explaining paid attendance variability is tested in this article. A model of the general determinants of sports attendance, including the percentage of black players on each team, is developed and applied to longitudinal samples of National Basketball Association teams from 1969 to 1983. This pooled cross-sectional panel model is analyzed within a generalized least-squares framework. While the empirical results are generally consistent with previous estimates for spectator attendance models, team racial composition has no discernible impact upon the level of attendance. Several interaction hypotheses are considered, but when these more complex propositions are evaluated, player race still has no noticeable effect upon attendance. Some implications of these results for race relations and for the structure of salary determination within professional basketball are discussed.