A Multisite Randomized Trial of Social Norms Marketing Campaigns to Reduce College Student Drinking - Concepedia

Concepedia

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A Multisite Randomized Trial of Social Norms Marketing Campaigns to Reduce College Student Drinking

269

Citations

0

References

2006

Year

William DeJong, Shari Kessel Schneider, Laura Gomberg Towvim, Melissa J. Murphy, Emily E. Doerr, Neal Simonsen, Karen Mason, Richard Scribner

Journal of Studies on Alcohol

Abstract

This study is the most rigorous evaluation of SNM campaigns conducted to date. Analysis revealed that students attending institutions that implemented an SNM campaign had a lower relative risk of alcohol consumption than students attending control group institutions.