American Economic Review · 2011 · 552 citations · 72 references
BusinessDecision SciencesEconomicsBehavioral EconomicsDecision TheoryExperimental EconomicsChoice Under UncertaintyDecision Under AmbiguityDecision Under UncertaintyDecision-making Under UncertaintyProspect TheoryUncertainty AnalysisConsumer Choice Under UncertaintyDecision Analysis Under AmbiguityDecision Analysis Under UncertaintyDecision Theory Under UncertaintyElicitation Of Subjective ProbabilitiesPreference Under UncertaintyUncertainty AversionUncertainty In Decision Making
We often deal with uncertain events for which no probabilities are known. Several normative models have been proposed. Descriptive studies have usually been qualitative, or they estimated ambiguity aversion through one single number. This paper introduces the source method, a tractable method for quantitatively analyzing uncertainty empirically. The theoretical key is the distinction between different sources of uncertainty, within which subjective (choice-based) probabilities can still be defined. Source functions convert those subjective probabilities into willingness to bet. We apply our method in an experiment, where we do not commit to particular ambiguity attitudes but let the data speak. (JEL D81)
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