Winning by design: the methods of Gordon Murray, racing car designer

Creativity and Innovation

Robert Dewar, Harry Nyström · Administrative Science Quarterly · 1980 · 387 citations

Creative Writing, Creativity, Creative Thinking +7

Before the gates of excellence: the determinants of creative genius

Choice Reviews Online · 1991 · 293 citations

Performance Studies, Creativity, Creative Thinking +9

Case studies of creativity in innovative product development

Robin Roy · Design Studies · 1993 · 86 citations

Consumer-driven Product Development, Creativity, Design +5

The innovative mind at work

Michael Maccoby · IEEE Spectrum · 1991 · 21 citations

Communication, Social Sciences, Creativity +20