Just Who Are You Calling Risk Averse?

Prospect Theory: An Analysis of Decision under Risk

Daniel Kahneman, Amos Tversky · Econometrica · 1979 · 47K citations

Business, Decision Sciences, Insurance +17

Increasing risk: I. A definition

Michael Rothschild, Joseph E. Stiglitz · Journal of Economic Theory · 1970 · 3.9K citations

Business, Risk Management, Risk Analysis +8

The Utility Analysis of Choices Involving Risk

Milton Friedman, Leonard J. Savage · Journal of Political Economy · 1948 · 3.1K citations

Business, Decision Sciences, Economics +14

Measuring utility by a single-response sequential method

Gordon M. Becker, Morris H. DeGroot, Jacob Marschak · Systems Research and Behavioral Science · 1964 · 2.7K citations

Business, Decision Sciences, Psychology +15

Independent Private Value Auctions: Bidder Behaviour in First-, Second- and Third-Price Auctions with Varying Numbers of Bidders

John H. Kagel, Dan Levin · The Economic Journal · 1993 · 487 citations

Social Sciences, Economics, Auction Theory +14