The Relationship between Imagery and Creativity

Abstract

Sixty-seven university students completed three tests representing three dimensions of creativity in addition to tests of imagery and verbal abilities. Regression analysis showed that imaging ability as measured by the Vividness of Visual Imagery Questionnaire accounted for significant amounts of variance in all three creativity tests. It was concluded that individual differences in imaging ability may play a role in creative performance. Problems with current measures of both imagery and creativity are discussed.