Description- and experience-based choice: Does equivalent information equal equivalent choice?

Prospect Theory: An Analysis of Decision under Risk

Daniel Kahneman, Amos Tversky · Econometrica · 1979 · 47K citations

Business, Decision Sciences, Insurance +17

GPOWER: A general power analysis program

Edgar Erdfelder, Franz Faul, Axel Buchner · Behavior Research Methods, Instruments, & Computers · 1996 · 4.9K citations · Full text

Engineering, Computer Engineering, Electrical Engineering +12

Belief in the law of small numbers.

Amos Tversky, Daniel Kahneman · Psychological Bulletin · 1971 · 3.3K citations

Social Sciences, Behavioral Sciences, Psychology +7

Managerial Perspectives on Risk and Risk Taking

James G. March, Zur Shapira · Management Science · 1987 · 3.2K citations

Business, Decision Sciences, Organizational Behavior +14

Decisions from Experience and the Effect of Rare Events in Risky Choice

Ralph Hertwig, Greg Barron, Elke U. Weber et al. · Psychological Science · 2004 · 1.7K citations · Full text

Business, Behavioral Sciences, Psychology +15