Interactivity, Online Journalism, and English-Language Web Newspapers in Asia

Brian L. Massey, Mark R. Levy

Journalism & Mass Communication Quarterly · 1999 · 222 citations · 0 references

Concepts

Abstract

English-language online newspapers in Asia were content analyzed using a five-dimensional conceptualization of interactivity. This study offers both an enlarged theoretical framework for studying Web newspapers and tests that framework in the cross-cultural context of Asian journalism. Although all of the online newspapers examined provided users with a relatively complex choice of news content, most did not rate highly on the remaining four dimensions of interactivity.