Popular Culture and Masculinity Ideals in East Asia, with Special Reference to China

This paper argues that the new forms of communication have had a major impact on gender and sexual ideologies and practices across East Asia. In particular, it focuses on the impact that the new media had on Chinese masculinities in the post-Mao years, a period that coincided with the “Asian economic miracle” and the rise of China. This was also the time when women's studies became well established in the West and men's studies was becoming increasingly prominent in the academic arena. But throughout this time, research into Asian men has been very limited, although Asian women have been voluminously described, analyzed, and publicized. Men's studies scholars such as R. W. Connell were well aware that a large proportion of the world's men did not receive any attention in gender studies and that this neglect was a serious problem in the field. In the first article in the inaugural issue of Men and Masculinities , he called for a more global understanding of the world gender order (Connell 1998).