Selling the Suburbs: Nature, Landscape, Adverts, Community

Abstract

This essay discusses how the real-and-imagined spaces of ‘nature’ are used to promote the burgeoning master planned communities or enclave estates. On one hand it focuses on the actual sites of the estates and discusses how nature, as a construct, plays a prominent role in presenting the estate as a place of ‘wholesome community values’. It then goes on to discuss how ‘nature’ as a concept is used in various advertisements to promote these community values as a sales tool.