Simple versus optimal mechanisms

Abstract

The monopolist's theory of optimal single-item auctions for agents with independent private values can be summarized by two statements. The first is from Myerson [8]: the optimal auction is Vickrey with a reserve price. The second is from Bulow and Klemperer [1]: it is better to recruit one more bidder and run the Vickrey auction than to run the optimal auction. These results hold for single-item auctions under the assumption that the agents' valuations are independently and identically drawn from a distribution that satisfies a natural (and prevalent) regularity condition.