Publication | Closed Access
Of Horse Race and Policy Issues: A Study of Gender in Coverage of a Gubernatorial Election by two Major Metropolitan Newspapers
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Citations
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References
1998
Year
Gendered PerceptionPolitical ProcessPublic OpinionPolitical BehaviorMajor Metropolitan NewspapersJournalismSocial SciencesMedia StudiesGubernatorial ElectionGender DisparityGender StudiesBiasNews AnalyticsPolitical CommunicationHorse Race StoriesElection ForecastingPublic PolicyGubernatorial RaceGendered ContextHorse RacePolitical CompetitionTelevisionGender DivideArtsPolitical Science
This study of news coverage of a gubernatorial race suggests (1) gender may be a larger factor in selection of policy stories than in selection of horse race stories; (2) coverage of the horse race, particularly news coverage of advertising strategy, appears to have greater impact on the outcome of the election than coverage of policy issues; (3) a woman will be more successful in a political race if she presents herself as a man.