Networks of Faith: Interpersonal Bonds and Recruitment to Cults and Sects

A long tradition in social science explains recruitment to religious cults and sects on the basis of a congruence between the ideology of a group and the deprivations of those who join. A more recent approach to recruitment argues that interpersonal bonds between members and potential recruits are the essential element. In this paper we first show that these are complementary, not competing, approaches. Then, because the available evidential base for the role of interpersonal bonds is limited and qualitative, we present quantitative data pertaining to three quite different radical religious groups. In each case there is overwhelming support for the crucial role played by social networks in the formation and growth of such groups. Next we seek the boundaries of this phenomenon.Available studies suggest that not merely cult and sect recruitment, but commitment to conventional faiths as well, is supported by social networks.However, networks do not seem to play an important role in acceptance of mildly deviant occult beliefs. Belief in seances and tarot cards, for example, seems to spread via the mass media with little mediation by social networks. We discuss the implications of these findings for a theory of cult and sect recruitment.