A Fuzzy AHP approach to evaluating e-commerce websites

Abstract

As e-commerce is playing a more and more important role in our daily life, there is no wonder that significant attention is being focused on the evaluation of e-commerce Web sites in recent years. In this paper, a fuzzy analytic hierarchy process (FAHP) approach is used to evaluating e-commerce Web sites, which can tolerate vagueness and uncertainty of judgment. Therefore, the insufficiency and imprecision problems associated with the conventional AHP can be solved. Hence, Web sites can be evaluated more reasonably. In the end, a case study is presented to make this approach more understandable for a decision-maker(s).