Understanding Tourist Movement Patterns in a Destination: A GIS Approach

This paper presents preliminary findings of research examining the movement patterns of tourists within a destination. The study focuses on fully independent individual travellers visiting Hong Kong. Little research has been conducted looking at movements within a destination. Macro or inter-destination movement patterns may inform intra-destination movements. Factors affecting tourists' choices of itineraries give reasons to support the shaping of the patterns. These factors include human factors (type of individual, travel party, motivations, etc), physical factors (destination geomorphology), trip factors (main or secondary destination, first-time or repeat visitor, etc) and the time factor (length of stay in destination, total trip duration). Geographic Information System is used for documenting spatial—temporal movements of tourists through mapping.