The cassette industry and popular music in North India

Abstract

Since the early 1970s the advent of cassette technology has had a profound effect on music industries worldwide. This influence has been particularly marked in the developing world, where cassettes have largely replaced vinyl records and have extended their impact into regions, classes and genres previously uninfluenced by the mass media. Cassettes have served to decentralise and democratise both production and consumption, thereby counterbalancing the previous tendency toward oligopolisation of international commercial recording industries.