Utilizing Search Intent in Topic Ontology-Based User Profile for Web Mining

Abstract

It is well known that taking the Web user profiles into account can enhance the effectiveness of Web mining systems. However, due to the dynamic and complex nature of Web users, automatically acquiring worthwhile user profiles was found to be very challenging. Ontology-based user profile can possess more accurate user information. This research emphasizes on acquiring search intentions information. This paper presents a new approach of developing user profile for Web searching. The model considers the user's search intentions by the process of PTM (Pattern-Taxonomy Model). Initial experiments show that the user profile based on search intention is more useful than the generic PTM user profile. Developing user profile that contains user search intentions is essential for effective Web search and retrieval.