Information Systems Journal · 2013 · 225 citations · 79 references
ManagementInformation SystemsInformation TechnologyDigital GovernmentE-governmentPersonality DevelopmentDigital DivideGovernment PortalsPersonality AssessmentBig Five Personality ModelBig Five Personality Traits
Electronic government portals are a key strategy for reducing the digital divide in developing countries. The study develops a predictive model of e‑government portal use. The model uses demographic variables (gender, age, income, education), Big Five personality traits, and personal innovativeness, based on a field survey of over 300 village heads in India. The model explains 40 % of the variance in portal use, with most predictors significantly associated.
Abstract Electronic government (e‐Government) is one of the most important ways to bridge the digital divide in developing countries. We develop a model of e‐Government portal use. We use various individual characteristics, namely demographics and personality, as predictors of e‐Government portal use. Specifically, our predictors were (1) gender, age, income and education; (2) the Big Five personality characteristics, i.e. extraversion, neuroticism, conscientiousness, agreeableness and openness to experience; and (3) personal innovativeness with information technology. We conducted a field study in a village in India. We collected data from over 300 heads of household. We found support for our model, with most variables being significant and explaining 40% of the variance in e‐Government portal use.
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